Author Archives: Lisa Ruggeri
Facebook and Social Media
Tweet Facebook and Social Media – The Next Marketing Opportunity Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares. Traditional Means of Communication Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer. Traditional media does give a large reach …
Mom, You Better Check Yourself!
Tweet Mom, You Better Check Yourself You have to love our kids and their ability to be brutally honest. I happen to have one of the most brutally honest kids out there. He has been that way since he was born. I remember him laughing at me when he was 10 months old as I would attempt to sing to him, then when he could finally talk he told me to stop because my singing hurt his ears. Well now my awesome son is 25 years old and he still has this ability. It was Christmas Eve 2012 and he told me, “Mom, you better check yourself”. Of course, I …
Top 10 Reasons to Own Your Own Business
Tweet Top Reasons to Own Your Own Business It is the end of 2012. I want you to ask yourself and be completely honest. Are you where you truly want to be in your life? If you have survived the market down turn, layoffs and the real estate crash you are probably happy to be right where you’re at. Now ask yourself, are you happy? I want you to take a moment and do some soul searching. I had a full time job that I absolutely loved. I just did not want to sit behind the desk, punching someone else’s time clock any more. I was happy but knew my …
